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Since the prime matches in the World Cup 2010 are late into nights, crowds at the home appliance shops are yet to be seen. The activity and noise is expected to grow as the tournament advances.

However, there is just no decline in the passion. Hoardings are planted at almost all junctions, mostly celebrating Brazil and Argentina.

Nagampadom Temple Junction

Jabulani replica on display at Sony Center, Logos Junction

Promotional stuff at Sony Center; Sony being a FIFA partner

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