It’s always the interplay of cultures. Local brands try styling themselves internationally and international brands apply local flavor to themselves. In Kerala, Onam is the greatest occasion for this interplay.
While the local brands focus on NRIs, the global brands focus on RIs wearing and sporting the traditional feel. Lee and Wrangler are two such magnificent examples from this season.
Lee was always great with local visualizations and this year’s is probably the best from them or any brand, for that matter.
Onam was all about sunny days and flowers. Not necessarily that way, anymore. Just like flowers fill all around during the day, blasting lights take on the night in charm. Electric bloom in the night complements the floral bloom during the day. This should be a very refreshing change from the very obvious and usual Onam pictures!
From the Thirunakkara Bus Terminal
The Thirunakkara Maidan lit by Josco
Surprise Entry: Kairali Ford, S.H. Mount