It’s always the interplay of cultures. Local brands try styling themselves internationally and international brands apply local flavor to themselves. In Kerala, Onam is the greatest occasion for this interplay.
While the local brands focus on NRIs, the global brands focus on RIs wearing and sporting the traditional feel. Lee and Wrangler are two such magnificent examples from this season.
Lee was always great with local visualizations and this year’s is probably the best from them or any brand, for that matter.